About Cuisine
Slick & Sassy Media Ltd is the proud owner of Cuisine magazine, Cuisine.co.nz and the Cuisine Good Food Awards
Imagine a vibrant hub where passionate home cooks mingle with industry leaders, all united by a love for food, drink, and beautiful design. This isn’t just a dream; it’s the heart and soul of Cuisine, New Zealand’s leading authority on all things culinary.
More Than Just a Magazine: Cuisine goes far beyond the glossy pages of a traditional magazine. It’s a comprehensive website brimming with insightful content, captivating visuals, and a thriving online community. Whether you’re a seasoned chef, a budding home cook, or a design enthusiast drawn to the artistry of a well-crafted kitchen, Cuisine has something to tantalise your taste buds and inspire your culinary journey.
Bridging the Gap: Cuisine’s unique strength lies in its ability to cater to both industry professionals and consumers alike. It bridges the gap between these market segments by offering a compelling mix of content. Dive into mouthwatering recipes perfected by award-winning chefs, explore hidden foodie gems recommended by industry insiders, and discover the latest trends in food and lifestyle that are shaping the way we cook, eat, and entertain.
A Powerful Platform: Cuisine isn’t just about delicious content; it’s also about fostering meaningful connections. Strong relationships with industry leaders, businesses and brands make it a powerhouse for targeted communication across New Zealand. From restaurateurs and chefs to artisan producers and premium lifestyle brands, Cuisine provides a platform to showcase expertise and connect with a dedicated and curious audience.
Prestigious Recognition: Cuisine’s commitment to excellence extends to its prestigious award programs. These highly anticipated awards and events recognize and celebrate the best in the business, from outstanding restaurants and talented chefs to groundbreaking culinary experiences. By partnering with these events, brands gain access to a highly engaged audience of food lovers and design aficionados, solidifying their place at the forefront of the industry.
Join the Delicious Journey: Whether you’re a passionate home cook seeking inspiration, an industry professional looking to connect with your target audience, or a brand aiming to showcase your commitment to culinary excellence, Cuisine offers a unique opportunity. Become part of this vibrant community, explore the delicious world of food and drink, and discover the power of connection that Cuisine fosters.
In December 2017, Slick & Sassy Media Ltd took ownership of Cuisine,
one of New Zealand’s most respected and trusted food and lifestyle titles.
For Kelli Brett, becoming the custodian of Cuisine was both a privilege and an exciting opportunity to build on its remarkable legacy.
Today, Cuisine continues to champion the people, places and stories that shape New Zealand’s food culture,
while looking firmly to the future.
Annual Readership – 286,000
Nielsen YE Q3 2025 – Q2 2026
Cuisine occupies a unique place in New Zealand’s food, drink and hospitality landscape, connecting passionate consumers with the people, products, places and experiences that shape the way New Zealand eats and drinks.
Across print and digital, Cuisine brings together food, wine, travel, hospitality, lifestyle and industry expertise. Our longstanding relationships with leading chefs, producers, winemakers and distillers, hospitality professionals and businesses, together with our annual Cuisine Good Food Guide and respected Artisan, Wine and Women In Food & Drink award programmes, give Cuisine a distinctive ability to connect with an engaged consumer audience throughout New Zealand.
OUR REACH
While the print run of individual editions varies according to subscriptions, partner requirements and other distribution factors, we measure Cuisine’s reach using independently audited Nielsen readership data.
Nielsen research consistently places Cuisine at the top of its competitive category and second only to National Geographic among New Zealand’s bi-monthly publications.
Every eight weeks, Cuisine is read by more than 6% of New Zealanders aged 15 and over, including 7.8% of New Zealand household shoppers. Our average readership has also grown consistently year on year for the past three years.
OUR AUDIENCE
Cuisine reaches an engaged and influential audience with a strong interest in food, entertaining, travel, design and the way they live.
Thirty-four per cent of Cuisine readers live in Auckland. Our audience is a 50/50 female/male mix predominantly aged 48+, with an average household income 8% above the national average.
Our readers are highly engaged with their homes and the way they live: 66% cook in their own homes, while seven in ten say the way their home looks is very important to them.
More than a quarter (25.1%) of Cuisine readers work within one of New Zealand’s three top occupational groups, including senior government officials, business managers and executives, and business proprietors or the self-employed.
And Cuisine isn’t simply picked up and flicked through. Readers spend an average of 61.7 minutes with each edition, with 50% spending between one and two hours reading the publication. (For primary Cuisine readers, the average is 97.4 minutes)
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