
In December 2017, Slick & Sassy Media Ltd took ownership of Cuisine,
one of New Zealand’s most respected and trusted food brands.
For Kelli Brett, becoming the custodian of Cuisine was both a privilege and an exciting opportunity to build on its remarkable legacy.
Today, Cuisine continues to champion the people, places and stories that shape New Zealand’s food culture,
while looking firmly to the future.
Print Overview
In January and February, we will showcase high-end outdoor living and entertaining, providing inspiration for making the most of the summer.Â
Our core focus is to provide inspiration for living a premium lifestyle across food and drink, travel, restaurants and luxury living, throughout all of our content.

Bi-Monthly Readership – 286,000*
Nielsen YE Q3 2025 – Q2 2026
Cuisine occupies a unique place in New Zealand’s food, drink and hospitality landscape, connecting passionate consumers with the people, products, places and experiences that shape the way New Zealand eats and drinks.
Across print and digital, Cuisine brings together food, wine, travel, hospitality, lifestyle and industry expertise. Our longstanding relationships with leading chefs, producers, winemakers, hospitality professionals and businesses, together with our respected award programmes, give Cuisine a distinctive ability to connect the industry with an engaged consumer audience throughout New Zealand.
OUR REACH
While the print run of individual editions varies according to subscriptions, partner requirements and other distribution factors, we measure Cuisine’s reach using independently audited Nielsen readership data.
Nielsen research consistently places Cuisine at the top of its competitive category and second only to National Geographic among New Zealand’s bi-monthly publications.
Every eight weeks, Cuisine is read by more than 6% of New Zealanders aged 15 and over, including 7.8% of New Zealand household shoppers. Our average readership has also grown consistently year on year for the past three years.
OUR AUDIENCE
Cuisine reaches an engaged and influential audience with a strong interest in food, entertaining, travel, design and the way they live.
Thirty-four per cent of Cuisine readers live in Auckland. Our audience is a 50/50 split male/femalei and aged 48+, with an average household income 8% above the national average.
Our readers are highly engaged with their homes and the way they live: 66% cook in their own homes, while seven in ten say the way their home looks is very important to them.
More than a quarter (25.1%) of Cuisine readers work within one of New Zealand’s three top occupational groups, including senior government officials, business managers and executives, and business proprietors or the self-employed.
And Cuisine isn’t simply picked up and flicked through. Readers spend an average of 61.7 minutes with each edition, with 50% spending between one and two hours reading the publication. Cuisine’s primary readers spend on average 97.4 minutes immersed in each issue.

* Source: Nielsen YE Q3 2025 – Q2 2026
Cuisine Digital Network (CDN)
The Cuisine digital network is a series of spaces and channels that allow for content drivers (paid image and text-based positions) to be distributed throughout the ecosystem fondly known as ‘The Cuisineverse’.
Our Digital Content Driver Ecosystem includes:
- Website Topic Hubs: News, Recipes, Hospitality, Lifestyle, Travel and Drinks.
- Website Spaces: Marketplace + Events
- External Channels: Email Communications and Meta Social – Facebook + Instagram

The content drivers are designed to create awareness and pull the audience inward toward the pages within the Cuisine web platform. Â
The Web, EDM, and Social channels can work independently of each other sharing a piece of the overall client messaging in the appropriate way for the channel or telling the same message all at once.
Cuisine Client Profiles
A Cuisine Client Profile page works to create an anchor point that tells our client’s message and acts as a centre for all content and promotional drivers across the print and digital network. Â
Our Client Profiles come in three sizes and are based on the amount of content and inbuilt functionality. For a minimum of three months, these spaces receive traffic from various hubs and on-site placements.Â

They can be complemented with specific monthly content driver campaigns across the Cuisine Digital Network (CDN) and channels. Content & Functions on the Profile page may include:
- Slideshows
- Galleries
- Articles
- Embedded Video and Audio
- Direct Bookings
- Products for Sale
- Enquiry Forms
- Resources
