Slick & Sassy Media Ltd became the proud owner of New Zealand’s most respected and trusted food brand in December 2017.

Kelli Brett is thrilled to be the custodian of such an iconic New Zealand brand and are excited at what lies ahead.

2024 Print Overview

August/September is an exciting time for us as we host the Cuisine Good Food Awards and allocate our prestigious hats, which are New Zealand’s equivalent of Michelin stars. This content showcases the very best dining experiences around the country and is highly anticipated by people who love to dine out, as well as those who want to recreate that premium restaurant experience in their own homes. It is a highly coveted issue for our national hospitality industry. 

In October and November, we will be focusing on premium entertaining ideas for the upcoming festive season. We will also showcase New Zealand’s top artisan food and drink producers, inspiring readers on how to produce delicious meals using these innovative products. Our Xmas issue is hugely anticipated. 

Finally, in December and January, we will showcase high-end outdoor living and entertaining, providing inspiration for making the most of the summer. 

Our core focus is to provide inspiration for living a premium lifestyle across food and drink, travel, restaurants and luxury living, throughout all of our content.

Annual Readership – 256,000

Cuisine is the only food, drink, and hospitality publication (and website) in New Zealand that encompasses all aspects of lifestyle, products, and experiences targeting the industry and consumers at the point at which the market converges. With key connections to industry leaders and businesses, along with our leading award programmes, Cuisine offers the only true connection that provides a channel and platform for messaging throughout New Zealand.

The print runs of each edition of the publication vary due to factors such as subscriptions, extra order copies for partners, and other variables.

To determine the reach of the publication, the most reliable indicator is the third-party independently audited statistics gathered by Nielsen. These statistics consistently show that Cuisine tops its category against our competitors and is second only to National Geographic among all other bi-monthly publications. 

This means that every eight weeks, over 6% of all New Zealanders aged 15 years and above read Cuisine, and 7.8% of New Zealand household shoppers specifically read it. 

Cuisine’s average readership figures have grown consistently year on year for the past three years.

34% of our readers live in Auckland and are predominantly Female aged 48+, with a household income that is 8% higher than the national average of $119,700. The average personal income is also 10% higher than average at $70,100 p.a.

66% of Cuisine readers cook in their own home and 7 out of 10 Cuisine readers say the way their home looks is very important to them.. 

25.1% of Cuisine readers hold one of the 3 “NZ Top occupations’ such as Senior Government Official, Business Manager/Executive, Business Proprietor/Self Employed

Cuisine readers spend an average of 55.6 minutes reading each publication with 40% reading for between 1-2 hours.

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